Valerie and I paired up to analyse a good poster and a bad poster. This is what we found. The first is a poster from the movie The Dark Knight (OMGGGG all their posters are amazing! this is my favourite), and the second is some random poster, advertising for some club event which we found online as well.
Reflections: After analysis and all, I find that Gestalt Principles actually coincide with some of the other design elements we learnt earlier in the semester. Like how similarity and continuity is achieved with colors - same color, there's continuity and similarity, or a pattern in contrasting colors even, can achieve those. They all have to work together and negotiate towards a good design. Yupppppppppp. So these are two posters (see below!).
Good Poster
Figure & Ground:- Size - figure is smaller background
- Contrast - between foreground and background (hazy); tagline thus stands out since it is in red and it is against monotone background colors.
- Details - figure is more defined; it is in a stronger tone than the hazy grey background which fades off.
Proximity
•Red smile seems to be superimposed on the face behind, creating the trademark face of the joker
•All the main poster elements are unified in the center, contains the attention of the viewer
Similarity
•Colours: only red and monotone
• Similarity in the tagline which continues into the joker's face - guides viewer’s line of sight
Principles of Interaction
•Visual harmony (economy)
•Use of negative space (head) to contrast and balance out the strong red colour
Bad Poster
Figure & Ground•Difficult to distinguish between figure and ground
•No single emphasis
•Weak contrast
Proximity
•No variance in proximity, everything looks lumped together
•Weak unity
Similarity & Continuity
•Elements looks jarring
•Messy, no sense of continuity
•Elements in poster do not guide reader’s attention
Princples of Interaction
•Weak unity and contrast
•No visual balance
•Too many elements speckled all over the place, no economy
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